Bajaj Off Campus Drive 2022 Hiring for Activation Manager Position | Apply Now
Bajaj Off Campus Drive 2022: Bajaj Auto Limited is an Indian multinational two-wheeler and three-wheeler manufacturing company based in Pune, Maharashtra. It manufactures motorcycles, scooters, and auto rickshaws. Bajaj Auto is a part of the Bajaj Group. It was founded by Jamnalal Bajaj in Rajasthan in the 1940s.
Company Name: Bajaj
Company Website: www.bajajauto.com
Job Role: Activation Manager
Experience: 2-10 Years
Salary: ₹12.00 LPA – Glassdoor
Degree Required: MBA
Passout Batch: 2020/2019/2018
Work Location: Kolkata
Job Purpose:
- AM is the local custodian of the brand.
- The job is to ensure that the brand is represented as per guidelines across all touchpoints including at the event activations.
- Execution of all the consumer-related HO driven interventions. These have to be executed with the highest standards as per guidelines.
Key Responsibilities:
Property promotion and participation:
- Ensure RCM Promo assets availability and execution as per guidelines.
- Engage with ASM and Showrooms to drive event registrations.
- Ensure execution of local RCM events with the set standards.
- Close feedback loop from the Participants.
- Maintain MIS for numbers, approvals, budgets, participation
App:
- Roll out beta testing, on-board testers, create routes
- Manage content generation and local quests
- Map dealer-led rides in the app
Community building:
- Identify – Riders, influencers, brand advocates, clubs, communities
- Initiate & propose collaborations and get them on the app
- Formulate and execute community building across the region.
Alliances:
- Identify potential local alliances and suggest and execute engagement strategies with them.
- Review, engage and monitor the alliance performance
Capability:
- Build Network capability through training dealer team on RCM activities.
RCM as Sales Lever:
- Conduct and drive all the RCM activities which will be sales Enablers.
- Monitor these activities on parameters of actual outcome v/s expected outcome.
- Set up a strong PDCA culture through which quick changes in strategies are thought of if impact of the outcome is muted.
Digital leads Dealership sales point actions:
- Develop Regional Marketing plans and localized Social media strategy
- Manage agencies at the regional level for BTL, social media, creatives & PR
- Generate digital leads and manage dealer pages
- Coordinate with Marketing for brand campaign assets
Market Understanding:
- Spotting trends in local markets and sharing customer inputs with HO
- Work closely in the market to understand the competitor moves specially related to their consumer related interactions.
Internship | Apply for Internships, check out the latest Internships posted, here.
Who should apply for this Role?
- Degree in MBA
- Rider & Community Management (RCM) in high end bike competition companies (preferred)
- Trade Marketing Roles in FMCG companies
- Owns a 2-wheeler/rides a 2-wheeler (motorcycle) / has an intent of riding out
- Local digital marketing experience
- Worked on a communication plan for any product/launch or done any collaterals development for any product
- Working experience with 3rd party vendors and channel partners
Apply before the link expires for Bajaj Off Campus Drive. If the post has expired, you can apply for similar jobs, here.
Apply Link – Click here to Apply for Bajaj Off Campus Drive 2022
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