IIM Kozhikode Program 2020: IIM Kozhikode has announced Professional Certificate Program in Marketing & Sales Management on its official career page. Eligible candidates with the desired qualifications can apply for the above program. The IIM Kozhikode Program 2020 provides various perks & benefits. Check out your eligibility and details on how to apply, benefits, application links, in the post below.
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IIM Kozhikode Program 2020
Summary:
| Notification: | IIM Kozhikode Program 2020 |
| Post: | Program in Marketing & Sales Management |
| Experience: | 3 Years |
| Salary: | Various Perks & Benefits |
| Application: | Online |
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About IIM Kozhikode
IIM Kozhikode is the fifth Indian Institute of Management, founded by Government of India in collaboration with Government of Kerala at Calicut in the year 1996. IIMK also holds the credit for having pioneered the Interactive Distance Learning (IDL) Program for working executives in India. Having started with 300 class contact hours in 2001-02, the year-long Executive Management Education Programme is today the richest available in the country having 450 class contact hours. The Institute today is a leader in Faculty Development Programmes (FDP) and is the major QIP (Quality Improvement Programme) Centre of the All Indian Council of Technical Education, in the field of management education.
IIMK is also one of the few Centres for Development of Digital Libraries in the world and is a country leader. The Institute also has a strong International Exchange Programme for students and faculty with several leading Management Institutes in EU and ASEAN countries like SDA, Bacconi, Jonkoping, Sweden, Copenhagen Business School, Denmark, ESCAP-EAP, France; University of Queensland, Austria, Victoria University of Wellington and so on.
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Program Overview
Crafting a great product is just the first half of the story of running a successful business. Generating revenue is dependent upon making the potential customers aware of the product, its advantages and the reasons why it is better than its competitors. The second half of your business story hence requires you to communicate this information effectively to the masses and the responsibility of writing this story rests on the shoulders of the Marketing & Sales teams. Thus, it is evident that the success of a product and an organization relies heavily on the robustness and seamless collaboration between its Marketing & Sales functions.
The certification course in “Marketing & Sales” aims to improve the knowledge and skill sets of working professionals concerning the alignment of marketing and sales functions to deliver superior customer value and to achieve higher profitability. More specifically, the course has been developed in such a way that it deepens the participant’s understanding of marketing management concepts so that they will be able to appreciate the critical role of the same in the sales planning and management functions. This improves the participant’s ability to comprehend the ways and means to deliver superior customer value by utilizing the potential of sales. Thus, the successful completion of this course will provide directions to a new career orientation by re-orienting their marketing foundations with a strong base in the area of sales management.
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Qualifications:
- Marketing & Sales Executives – Working Executives in Marketing/Sales or allied roles seeking an advancement in their current job profile
- Working Professionals – Executives across any functional area, who aspire to make a career shift into marketing and sales
- Marketing & Sales Managers – Managers who wish to comprehend the dynamics between marketing and sales to effectively manage the functions and drive higher revenue
Job Requirement:
- 3 years of experience in marketing
Program Highlights:
- Earn Certificate of Completion from IIM Kozhikode
- Learn through real life examples and case studies
- 2 Days On-Campus Component
- Acquire knowledge and skill sets to drive sales team contributions that make a direct impact on the organizational growth
- Peer Learning
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Learning Outcomes:
● Understand the foundations of marketing and be able to connect them with sales
● Have better clarity in terms of basic marketing parameters and its interlinkages with sales functions
● Possess improved knowledge and skill sets that support marketing related planning and execution in organizations through the sales team’s contributions in the areas of product development, pricing, place related decisions, and marketing promotion mix decisions
● Deepen the awareness and understanding of the typical conflicts between marketing and sales, and how to resolve them
● Equip themselves to plan and prepare timely recommendations that support the alignment of sales & marketing
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How to Apply?
Interested candidates must follow the following procedure to apply for IIM Kozhikode Program 2020 :
- Click on the “Apply Now” button below.
- Click on “Apply Now”.
- Register, if not registered.
- After registration, login and fill in the application form with all necessary details.
- Submit all the relevant documents, if asked.
- Verify the entered details are correct or not.
- After verification, submit the application form.
Last Date to Apply
Apply before the link expires for IIM Kozhikode Program 2020.
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